The Sponsorship Deck is the essential requirement when looking for a sponsor for your project/organization, and it describes why the brand should sponsor yours rather than other projects when reviewed.

Five main sections should be in every sponsorship deck:

• Project Information
• Target Audience
• Marketing Activities
• Sponsorship Categories
• Contact Information

Also following contents can be added optionally:

• Data of Previous Years
  
• Media Coverage
  
• Testimonials
  
• Past Sponsors
  
• Sample Activations

The first section of your sponsorship proposal should contain basic information about the project. When and where will it take place? What is the program? It may also include data from the past year. It must answer the 5 Ws (and 1 H) questions.

The word “write” is a wrong word choice. You should create the sponsorship file with a beautiful design. You can click here to access our free sponsorship file preparation guide in PDF format.

Our goal should be to make the deck readable. The less text we have on our deck, the more it will be read. The more our deck is read, the more likely we will be sponsored. The focus should be on sponsorship rights rather than the project. Sponsorship budgets must be added to the sponsorship deck.

A sponsorship package is an agreement that implies the support of an event or an activity by an external brand.

Sponsorship Options – Types of Sponsorship
It covers the sponsorship packages named in different types, prepared by the project owners for the brands to be sponsors. Brands apply the sponsorship by choosing the most suitable type among the related sponsorship options.

Sponsorship Categories – Sponsorship Levels – Sponsorship Packages
It is a set of hierarchical structures in which different sponsorship rights for the same project are separated and described. In projects, there can be three primary levels: the main sponsorship category that gives the most money and has the most rights, the official sponsorship category that offers a certain amount of money and has qualified rights, and the other sponsorship category with a low budget, which says let me have salt in the soup.

Sponsorship Table
The fact that the project owners create sponsorship tables in their proposals increases the return rates. These tables allow the sponsorship categories to be shown in a single place comparatively. It makes it easier for brand employees to make comparisons.

Things to consider while designing your sponsorship deck:

• It should be designed with design tools such as Adobe Illustrator, CorelDRAW, not Word or Powerpoint, to make more flexible designs.
  
• Decks should be saved as PDF, not .pptx or .docx.
  
• It should be worked in 1920x1080px or horizontal A4 format,
  not vertical or 4:3 ratios.
  
• Legible fonts should be preferred and should not contain any spelling errors.
  
• The text should not contain four lines of text under each other.
  
• It should be decorated with icons, graphics, photographs, and images.
  
• The number of pages should not exceed 20.
  
• The size of the deck should not exceed 5 MB.

Once you’ve attracted sponsors, try one of these ideas to make your sponsorship packages even more attractive.

Topics of Rights You Can Offer to Sponsors:
• Naming Rights
• Singularity
• On-Site Activities
• Venue Usage
• Exclusive Contents
• Digital Benefits
• Commercial Uses
• Hospitality Options
• Consumer Oriented Approaches
• Staff Motivation
• Contract Based
• Displays
• Database Usage
• Public Relations Activities
• Media Studies
• Researching
• Product / Service Usage
• Social Contribution

Sponsorship cost is one of the most critical issues directly affecting brands’ sponsorship decisions. The sponsorship budget is the response that represents the amount to be paid to the project owner if the brand is a sponsor. The sponsorship budget is determined by the project’s costs, market conditions, and your value. Different budgets should be demanded from each brand. An offer without a sponsorship fee cannot be evaluated.

You can contact us to access our detailed article on the subject.

Sponsorship proposals should always end with contact information. The name, phone number, e-mail address, and title of the authorized person should be included, along with the company information to indicate who potential sponsors will contact about your project. Use a title like “Let’s Determine Brand-Specific Sponsorship Content Together.” Don’t miss it! Also, you can thank brands for their time.

A sponsorship document is a pitch an individual/organization sends to another organization looking to establish a deal. It can also be named as sponsorship package, sponsorship file, sponsorship deck, sponsorship offers, sponsorship slide, sponsorship infographics, or sponsorship letters.

The content you should never include in your sponsorship deck:

• Corporate Logo on the Cover
  
• Executive Summary – Foreword Page – Table of Contents
  
• Keeping the “About” Part Long – Sponsorship Letter
  
• President or Executive Profiles
  
• “Why You Should Be a Sponsor?” Page
  
• Saying “Visibility With Your Logo”
  
• Sponsorship Categories on Separate Pages
  
• No Sponsorship Fee
  
• Saying “There Is A Social Responsibility Side”
  
• Adding Newspaper Clippings

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